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Thanks to their choice of sensational fits, jeans are
the fashion icon that have stood the test of time

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Classic yet pioneering, comfy yet edgy, it’s not for nothing that jeans are the world’s most popular trousers. Once the trousers of 19th century workers, they’ve since had the honour of being named Time Magazine’s “fashion item of the 20th century”. With its own mighty empire of washes, fits and materials, denim has brought the fashion world firmly under its influence to become an undisputed best-seller.

Slim, straight, boot cut, baggy, skinny, boyfriend, stretch comfort: the great thing about jeans is that they come in so many different shapes and fits that there’s a cut to flatter every figure. What’s more, the fashion for jeans never stays still, with new looks emerging all the time from innovative designers.

Our stylists guarantee that those fresh new looks make it straight into your wardrobe, sourcing forward-thinking brands including NYDJ, Silver Jeans, James Jeans and Raphaela by Brax. Which will be your perfect pair?

model photo with jeans
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