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From Denmark with love: the spring/summer collection by the go-to label for trend-conscious fashionistas dazzles with feminine designs, sporty chic style and fairytale worthy elements plus masterfully added splashes of colour and classic black and white details.
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Three principles form the success of the Danish label and Scandinavian market leader, ZIZZI - inspiration, femininity and confidence. Hidden behind this is a high affinity for trends, which can be seen in its individual signature style, as well as great fits, which highlight the sensuality of feminine curves, and daring fashion, which positively emphasises the coolness, strength and self-confidence of its wearer.

The fashion label:

ZIZZI is the fastest growing fashion label for curvy women in the Nordic countries, which means it is very well-known. However, it doesn't see itself as just a fashion label, but rather as an overall concept, and it emphasises this with different activities. Since 2000, the fashion company has designed special fashion for curvy women.
The insatiable motivation here is the idea that womanly women should not have to wear ordinary clothes, while others are entitled to the privilege of wearing fashionable clothing. With passion, they caress feminine curves with the right fashion – this couldn't be expressed better than with the label's slogan "We looove curves." A younger generation of strong sleek and curvy fashionistas who are proud of their figures and want to highlight them with beautiful fashion form the focus of ZIZZI's fashion. Armed with a creative design team, years of expertise, great fabrics and the right feeling for customers' needs, ZIZZI enchants over and over again with its unique style every season.

Besides stunningly beautiful fashion, ZIZZI also runs a specially produced magazine called "The Curve" which is published regularly. Here, dedicated fans can view the latest trends and get valuable tips. The latest collections and the highlights of the season are also exhibited in the magazine in beautiful photo spreads.
The label also offers inspiration and fashion clips on its website and Youtube under the keywords "Curvy Fashion TV."
As well as their Instagram account, it has its own make-up guide and lots of tips and tricks from these curvy label ambassadors.


ZIZZI creates exciting collections with a huge variety of attractive styles with different levels of quality. Unique colours, fabrics, silhouettes and details provide the right styles for different needs and occasions. That's how the label remains faithful to an individual identity, which is expressed by a distinctive design language. The latest trends are interpreted and translated so that ZIZZI's character is unmistakable within them.

The collections are available in sizes 42 to 56. Aside from the usual clothing, ZIZZI also has a series of Shapewear. This body shaping underwear fits like a second skin and is also extremely comfortable. Curves are perfectly accentuated and the underwear forms a great silhouette.
Its recently launched BLACK LABEL offers especially exclusive designer fashion for women who are looking for more comfort and exquisiteness in both quality and design.

ZIZZI stands for casual, young and combinable looks with personal details - from denim jackets to tops. These items can be worn wonderfully, whether separately or together, so they are indispensable companions for everyday life. ZIZZI also creates plus size festive fashion. Long dresses, chic skirts and delicate blouses in high quality fabrics all let women shine.

Background story:

The fashion label ZIZZI was founded at the turn of the millennium – on 01.01.2000 to be exact. What a historic day in more than one way! The fashion label belongs to the Ball Group which has the business concept of "No compromises in terms of unique styles, perfect fits and fabric choice." The Ball Group has extensive contacts with suppliers throughout the whole world.

The company is based in Billund in Denmark and the Ball Group also has offices in Norway and Sweden. Plus, you can buy ZIZZI fashion in ZIZZI stores in Scandinavia and Holland.


ZIZZI is a young and vibrant company. The label not only designs plus size fashion, but is also very active in positively changing plua size fashions's image and giving women confidence. Because you can dress beautifully and fashionably beyond size 40. In addition to social media, Instagram and Snapchat, the label has its own fashion magazine. "The Curve" informs all ZIZZI fans about the latest trends, suggests outfit combinations and exhibits highlights from the latest collections. The magazine is available in print form or as an e-paper on the ZIZZI homepage.

Plus, ZIZZI visits fashion events such as CIFF or the plus size trade fair "Curvy is sexy" in Berlin, as well as regularly organising related press and blogger events in Berlin and Copenhagen.

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