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For decades, the Dutch label YOEK has had constant success in the plus-size category: modern, feminine designs, which - rather than hiding – perfectly and fashionably style the feminine body, due to their clever cuts and the right choice when it comes to class and style.

The label

30 years ago, Johanna Timmer, who is still active within the company, founded YOEK, where she brought and continues to bring valuable knowledge from her business background and career as a model – this background is what she owes the brilliant idea of founding her own label in the first place to. On one of her modeling trips to Milan, she noticed that 38 was the biggest clothing size for women there, even the now common size 40 was not fashionably available there at this time. This motivated her to bring YOEK into life, which initially proved to be a hard, hard road,. This has paid off today as seen in the label’s high profile - and Johanna can continue to enthusiastically work towards her ideal that plus size fashion should not look any different from fashion for smaller sizes. Now she directs the label with her partner Chantal Smits. Since the label’s goal from the beginning was to address a customer who doesn’t meet the usual standards, it decided for a collection in sizes 38-58 - and is still offering this today.

For 25 years, the label has been expanding internationally and has sales offices throughout the world as well as its own online shop. The label also features its own English language online magazine which deals with trends and issues about bigger sizes and brings fresh input to all fashion-conscious readers.

The collection

YOEK starts every year with four unique collections – here, the label engages with specific trends in order to implement them in elegant ways. The design appeals to fashion-conscious women, who like it stylish and feminine and have the confidence to place their figures into the limelight. Attractive and beautiful outfits - from tops to blouses as well as trousers and outdoor wear - for all women who like to have a striking wardrobe.

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