Introduction:

OPEN END creates high quality designer fashion for middle-aged women who value on-trend clothing with striking cuts. Their fashion fascinates with simple designs and outstanding quality. The clothing is often lovingly dipped in glamourous pastel tones.

The brand:

The German label OPEN END was founded in 1987. From early on, the fashion boutique NON STOP acknowledged the curvy woman’s need for on-trend, high quality designer fashion. Their success has proven them right. The brand has been providing curvy women with beautiful, trend-oriented designs for over 25 years.

Alongside MALVIN, OPEN END is one of NON STOP's most successful and popular labels. With OPEN END, the Hamburg-based company has written a success story. The designers seek their inspiration in current fashion and feminine style icons. The cuts are classic and production takes place according to German standards. “Our team of designers adapt styles from our MALVIN collections to the needs of larger women without neglecting their fashion statement. This concept was very positively accepted by the market right from the very beginning and explains OPEN END's incredible success,” is a description from an interview.

The brand's exclusive character is clear on the basis of these facts: Germany currently has more than five showrooms and one shop in Hamburg. OPEN END is also based here. The team works internationally and designs a spring/summer and an autumn/winter collection every year.

Collection:

Hamburg-based OPEN END creates striking fashion for confident women who know what they want from life. Their fashion can be worn for business, leisure or special occasions. Their collections are extensive and versatile. They design modern, on-trend, dynamic, elegant and timeless fashion.

OPEN END collections cater for sizes 12 to 26 and offer just the right thing for every woman. Women of all ages can always find something they like here and maybe even a favourite for the next few years. The cuts are generally quite simple with casual designs. The clothing features so many details that you can never come across as being under dressed. Designers at OPEN END have an excellent sense for this balance between casual and occasion wear.
Their collections host a large range of jackets and coats as well as trousers, T-shirts, blouses, jumpers, dresses and lots more.