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From the house of Non Stop, Open End is about providing luxurious fashion for the modern stylish woman. With a mix of trend led pieces and classic designs, the look is elegant yet contemporary. Look out for bold, beautiful prints and some of the most beautiful jackets we’ve seen.

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  1. Open End V-neck linen top
    Open End
    V-neck linen top
    £79
  2. Open End All over print top
    4.5 (4)
    Open End
    All over print top
    £88
  3. Open End Sequin pocket t-shirt
    4.1818181818182 (11)
    Open End
    Sequin pocket t-shirt
    £79
  4. Open End Sequin pocket t-shirt
    4.1818181818182 (11)
    Open End
    Sequin pocket t-shirt
    £79
  5. Open End Linen mix top
    Open End
    Linen mix top
    £88
  6. Open End Linen tunic
    4.6666666666667 (3)
    Open End
    Linen tunic
    £102
  7. Open End Short batiste dress
    Open End
    Short batiste dress
    £111
  8. Open End Embroidered print top
    Open End
    Embroidered print top
    £102
  9. Open End Embroidered tunic
    5 (1)
    Open End
    Embroidered tunic
    £157
  10. Open End All over print tunic
    4.5 (2)
    Open End
    All over print tunic
    £129
  11. Open End Printed jersey dress
    Open End
    Printed jersey dress
    £120
  12. Open End Knee-length linen dress
    4.1111111111111 (9)
    Open End
    Knee-length linen dress
    £129
  13. Open End Knee-length linen dress
    4.1111111111111 (9)
    Open End
    Knee-length linen dress
    £129
  14. Open End Printed crêpe dress
    4.5 (4)
    Open End
    Printed crêpe dress
    £157
  15. Open End Star print top
    4.5 (6)
    Open End
    Star print top
    £79
  16. Open End Embellished crepe top
    Open End
    Embellished crepe top
    £74
  17. Open End Gingham check tunic
    4.125 (16)
    Open End
    Gingham check tunic
    £92
  18. Open End Gingham check tunic
    4.125 (16)
    Open End
    Gingham check tunic
    £92
  19. Open End Embroidered fringe tunic
    Open End
    Embroidered fringe tunic
    £92
  20. Open End Mixed print embellished cotton tunic
    4 (3)
    Open End
    Mixed print embellished cotton tunic
    £111
  21. Open End Embroidered tunic
    Open End
    Embroidered tunic
    £102
  22. Open End Crochet detail linen top
    Open End
    Crochet detail linen top
    £102
  23. Open End Printed lace detail crepe top
    4 (4)
    Open End
    Printed lace detail crepe top
    -53%
    £92  £43
  24. Open End Tapered loose fit lyocell trousers
    4.1428571428571 (7)
    Open End
    Tapered loose fit lyocell trousers
    £111
  25. Open End Denim-look longline shirt
    Open End
    Denim-look longline shirt
    -£60
    £111  £51
  26. Open End Crochet detail t-shirt
    4.1111111111111 (9)
    Open End
    Crochet detail t-shirt
    -53%
    £88  £41
  27. Open End Crochet detail t-shirt
    4.1111111111111 (9)
    Open End
    Crochet detail t-shirt
    -53%
    £88  £41
  28. Open End Crochet detail t-shirt
    4.1111111111111 (9)
    Open End
    Crochet detail t-shirt
    -54%
    £74  £34
  29. Open End Beaded detail printed tunic
    4 (2)
    Open End
    Beaded detail printed tunic
    -£74
    £138  £64
  30. Open End Printed embellished tunic
    Open End
    Printed embellished tunic
    -£89
    £166  £77
  31. Open End Embellished batik cotton tunic
    4 (7)
    Open End
    Embellished batik cotton tunic
    -£74
    £138  £64
  32. Open End Lace insert linen dress
    4 (1)
    Open End
    Lace insert linen dress
    -£64
    £120  £56
  33. Open End Fine knit side stripe shift dress
    4.4444444444444 (9)
    Open End
    Fine knit side stripe shift dress
    £111
  34. Open End V-neck ponte roma jersey dress
    4.3333333333333 (6)
    Open End
    V-neck ponte roma jersey dress
    £92
  35. Open End Short quilted jacket
    5 (8)
    Open End
    Short quilted jacket
    -£64
    £175  £111
  36. Open End Quilted jacket
    4.5384615384615 (13)
    Open End
    Quilted jacket
    £221
  37. Open End Fine knit dress
    4.5 (24)
    Open End
    Fine knit dress
    £83
  38. Open End Fine knit dress
    4.5 (24)
    Open End
    Fine knit dress
    £83
  39. Open End Embellished fine knit jumper
    4.3333333333333 (6)
    Open End
    Embellished fine knit jumper
    -£47
    £129  £82

Introduction:

OPEN END creates high quality designer fashion for middle-aged women who value on-trend clothing with striking cuts. Their fashion fascinates with simple designs and outstanding quality. The clothing is often lovingly dipped in glamourous pastel tones.



The brand:

The German label OPEN END was founded in 1987. From early on, the fashion boutique NON STOP acknowledged the curvy woman’s need for on-trend, high quality designer fashion. Their success has proven them right. The brand has been providing curvy women with beautiful, trend-oriented designs for over 25 years.

Alongside MALVIN, OPEN END is one of NON STOP's most successful and popular labels. With OPEN END, the Hamburg-based company has written a success story. The designers seek their inspiration in current fashion and feminine style icons. The cuts are classic and production takes place according to German standards. “Our team of designers adapt styles from our MALVIN collections to the needs of larger women without neglecting their fashion statement. This concept was very positively accepted by the market right from the very beginning and explains OPEN END's incredible success,” is a description from an interview.

The brand's exclusive character is clear on the basis of these facts: Germany currently has more than five showrooms and one shop in Hamburg. OPEN END is also based here. The team works internationally and designs a spring/summer and an autumn/winter collection every year.



Collection:



Hamburg-based OPEN END creates striking fashion for confident women who know what they want from life. Their fashion can be worn for business, leisure or special occasions. Their collections are extensive and versatile. They design modern, on-trend, dynamic, elegant and timeless fashion.

OPEN END collections cater for sizes 12 to 26 and offer just the right thing for every woman. Women of all ages can always find something they like here and maybe even a favourite for the next few years. The cuts are generally quite simple with casual designs. The clothing features so many details that you can never come across as being under dressed. Designers at OPEN END have an excellent sense for this balance between casual and occasion wear.

Their collections host a large range of jackets and coats as well as trousers, T-shirts, blouses, jumpers, dresses and lots more.