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From the house of Non Stop, Open End is about providing luxurious fashion for the modern stylish woman. With a mix of trend led pieces and classic designs, the look is elegant yet contemporary. Look out for bold, beautiful prints and some of the most beautiful jackets we’ve seen.

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  1. Open End Metallic trim ponte jersey dress
    1 (1)
    Open End
    Metallic trim ponte jersey dress
    -£50
    £166   £116
  2. Open End Palm print top
    5 (3)
    Open End
    Palm print top
    -30%
    £54   £38
  3. Open End Short quilted jacket
    5 (8)
    Open End
    Short quilted jacket
    £175
  4. Open End Astrology print dress
    4.2666666666667 (15)
    Open End
    Astrology print dress
    -£18
    £111   £93
  5. Open End Short quilted jacket
    5 (8)
    Open End
    Short quilted jacket
    -£60
    £175   £115
  6. Open End College-style cardigan
    Open End
    College-style cardigan
    -£51
    £148   £97
  7. Open End V-neck ponte roma jersey dress
    4.3333333333333 (6)
    Open End
    V-neck ponte roma jersey dress
    £92
  8. Open End Fine knit dress
    4.5 (24)
    Open End
    Fine knit dress
    £83
  9. Open End Quilted jacket
    4.5384615384615 (13)
    Open End
    Quilted jacket
    £221
  10. Open End Quilted jacket
    4.5384615384615 (13)
    Open End
    Quilted jacket
    £221
  11. Open End Embellished fine knit jumper
    4.3333333333333 (6)
    Open End
    Embellished fine knit jumper
    £129
  12. Open End Fine knit side stripe shift dress
    4.8571428571429 (7)
    Open End
    Fine knit side stripe shift dress
    £111
  13. Open End Embroidered blouse
    5 (3)
    Open End
    Embroidered blouse
    £120
  14. Open End Brooch lapel wool coat
    4 (16)
    Open End
    Brooch lapel wool coat
    £221
  15. Open End Fine knit dress
    4.5 (24)
    Open End
    Fine knit dress
    £83
  16. Open End Flute sleeve felt coat
    5 (1)
    Open End
    Flute sleeve felt coat
    £230
  17. Open End Short quilted jacket
    5 (8)
    Open End
    Short quilted jacket
    -£60
    £175   £115
  18. Open End Fluted sleeve dress
    4.5 (2)
    Open End
    Fluted sleeve dress
    -34%
    £92   £61
  19. Open End Embroidered chiffon blouse
    4.0909090909091 (11)
    Open End
    Embroidered chiffon blouse
    £74
  20. Open End Beaded detail printed tunic
    3 (1)
    Open End
    Beaded detail printed tunic
    £138
  21. Open End Printed embellished tunic
    Open End
    Printed embellished tunic
    -£67
    £166   £99
  22. Open End Sequin cocktail dress
    5 (1)
    Open End
    Sequin cocktail dress
    £230
    sold out

Introduction:

OPEN END creates high quality designer fashion for middle-aged women who value on-trend clothing with striking cuts. Their fashion fascinates with simple designs and outstanding quality. The clothing is often lovingly dipped in glamourous pastel tones.



The brand:

The German label OPEN END was founded in 1987. From early on, the fashion boutique NON STOP acknowledged the curvy woman’s need for on-trend, high quality designer fashion. Their success has proven them right. The brand has been providing curvy women with beautiful, trend-oriented designs for over 25 years.

Alongside MALVIN, OPEN END is one of NON STOP's most successful and popular labels. With OPEN END, the Hamburg-based company has written a success story. The designers seek their inspiration in current fashion and feminine style icons. The cuts are classic and production takes place according to German standards. “Our team of designers adapt styles from our MALVIN collections to the needs of larger women without neglecting their fashion statement. This concept was very positively accepted by the market right from the very beginning and explains OPEN END's incredible success,” is a description from an interview.

The brand's exclusive character is clear on the basis of these facts: Germany currently has more than five showrooms and one shop in Hamburg. OPEN END is also based here. The team works internationally and designs a spring/summer and an autumn/winter collection every year.



Collection:



Hamburg-based OPEN END creates striking fashion for confident women who know what they want from life. Their fashion can be worn for business, leisure or special occasions. Their collections are extensive and versatile. They design modern, on-trend, dynamic, elegant and timeless fashion.

OPEN END collections cater for sizes 12 to 26 and offer just the right thing for every woman. Women of all ages can always find something they like here and maybe even a favourite for the next few years. The cuts are generally quite simple with casual designs. The clothing features so many details that you can never come across as being under dressed. Designers at OPEN END have an excellent sense for this balance between casual and occasion wear.

Their collections host a large range of jackets and coats as well as trousers, T-shirts, blouses, jumpers, dresses and lots more.