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What's the secret?

It’s 2018 and the body revolution is well and truly underway. But Victoria’s Secret haven’t got the memo. Year after year, they send a lineup of women with an identical body type down the runway at their annual show, and this year’s was no different. And it’s not by accident: the company’s chief marketing officer Ed Razek said

"We attempted to do a television special for plus-sizes [in 2000]. No one had any interest in it, still don’t."

Victoria’s Secret thinks no one has any interest in plus size women.
But we do.

So we worked with a few of our favourite models to shoot our own ‘show’, making fun of Victoria’s Secret’s outdated attitude. It’s fun, but with a serious message: Inclusivity is important. It’s 2018, not 1998. No more excuses.

Our 'angels'

(New York City)

"Beauty is always in the eye of the beholder"


"Be yourself, because you are unique"


"Jennifer asks the big question: Victoria, what's the secret?"

(New York City)

"I hope to be the presentation I never had"


"Never thought in years I would be doing this in lingerie"

We think any of these ‘angels’ would help Victoria’s Secret turn around their slowing fortunes, and - for the record - we think fashion should be inclusive for all women. Whether you’re 6’1 or 4’1, size 8 or size 18, size 2 or size 32, size 6 or size 26. Spread the message if you’re with us.